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BVF engages marketing experts to solicit sponsorship

BVF engages marketing experts to solicit sponsorship
February 05
08:58 2018

…the last time the league was played was in November 2016

Baitshepi Sekgweng

In their quest to secure sponsors for their league, the Botswana Volleyball Federation (BVF) has engaged a marketing company to help them with negotiations for sponsorship.

Even though he was cagey to reveal the names of the marketing company engaged, BVF spokesperson Kagiso Meswele said the offered to help as most of their time (BVF executive committee) is consumed by their daily jobs. “They are better qualified in the business so they are in a better position to negotiate as compared to us. At this particular moment I can’t reveal the name of the company until we officially unveil it,” he added. This publication has however learnt that the engaged company is Glamour Sports International (GSI). It is not the first time the BVF engaged them as they once did so in 2011 when they managed to secure a million pula sponsorship from Mascom for the league.

When quizzed on measures that have been put in place to make sure that players remain active should the league fail again, Meswele had this to say: “We will resort to staging cups even though that is not part of our mandate; three or four cups in a year is better than nothing. Just like you saw that last year we managed to bring back the Capital Motors Cup and the new JB Sports Cup which all helped us”.

The last time the league was played was in November 2016 and it was not played last year due to unavailability of sponsors.

Meanwhile, the BVF will conduct fitness tests for the men’s national senior team. The tests are scheduled to take place at the Botswana National Sports Commission (BNSC) gym and the National Stadium on February 10th.

According to Meswele, the tests are conducted to determine whether players are on par with the international physical fitness levels. “The ladies’ test was conducted last year and we are now turning our focus to men because the technical team is trying to find out our players weaknesses and strengths so that they can be able to plan for the upcoming competitions. In addition you can see that the domestic league is still unavailable so it is imperative to monitor the health and fitness of the players. Our teams have also been performing poorly at international competitions so we are trying to address that,” he said.

He also added that the upcoming international games have an impact in them doing the tests so early. “These tests are also done in preparation for both the Africa Games qualifiers and the 2020 Olympic qualifiers which are scheduled later in 2018 and early 2019. We have talented players but there are chances that their fitness level is very poor at this moment so as soon as we finish the tests we will be able to implement good measures or steps that can improve their fitness,” said Meswele.

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