In 2011, Orange Money was launched as a division within Orange Botswana, and today, 10 years later, commemorates being a leading independent mobile money solutions business in Botswana.
Today, Orange Money holds 30% of the mobile money market share in Botswana and continues to be a leader in its space through innovative solutions and services designed to empower Batswana.
Speaking at the commemoration the Chief Executive Officer of Orange money Seabelo Pilane said Orange was the first to introduce mobile money services by rolling out Orange Money in 2011. He said, “the typical question on the market was whether it had a fighting chance, considering that mobile money services traditionally have limited success in markets that have a high banked population such as Botswana, however, we were silently confident and stood the course, today we are proud to say Orange Money is the leading mobile financial services provider in the country since its inception 10 years ago.”
The 10-year anniversary comes swiftly after the business became an independent and stand-alone business, a 100% subsidiary of Orange Botswana. This decision followed Bank of Botswana’s implementation of regulation on Electronic Payment Services under which the orange Money service falls.
Some of the major key milestones of Orange Botswana in the decade to date include the 2013 launch of the Orange Money Visa Card, a first for Botswana; the launch of Bank to Wallet with leading local retail banks; introduction in 2018 of International Money Transfer (IMT) between Botswana and Zimbabwe; and the 2019 expansion of this service to include Nigeria, Ghana, Kenya, Tanzania, Uganda, Zambia, Malawi and South Africa. In 2021, Orange Money also launched the Card to Wallet service and Bill Payment solutions, taking financial inclusion and convenience to even greater heights.
Orange Money today proudly sits in great company with esteemed partners and collaborations including but not limited to: DStv, Legal Wise, Water Utilities Corporation, Tupperware, Legal Wise, Babereki, Neolife, Bayport, Thito Holdings, Express Credit, Red Cross, CEDA, Absa Bank Botswana, Standard Chartered Botswana, Softcell, Choppies, BEC, Liberty Life, BFA, BLLAHWU, Penrich, BIC Tati Land Board, Alpha Direct, BitsaRide, FSG and Sefalana.