Against a backdrop of theatre fused with financial literary education, Barclays Bank of Botswana in partnership with The Company at Maitisong, launched the exciting fourth season of the popular radio drama, Madi Majwana, on the 28th of March in Gaborone.
Season four, which is said to focus on savings, money management and maintaining one’s financial health consistently and effectively, will air weekly on Gabz FM, Yarona FM, Duma FM and RB2. Said Barclays Bank of Botswana Managing Director, Reinette van der Merwe, “We are truly excited to launch this new season of our beloved radio drama. Through Madi Majwana, money management lessons are brought to life by several characters who are facing numerous challenges, both in their personal and professional lives. Financial literacy remains a key imperative for Barclays Bank of Botswana. The bank continues to implement programmes that address the development of effective money skills that enable individuals to make informed financials decisions.”
The radio drama was first launched on World Literacy Day in 2014, and has gained increasing popularity over the years. In 2017, over 250,000 people tuned into the drama, which aired on four National radio stations: Gabz FM, Yarona FM, Duma FM and RB1. The show has also been taken across Botswana as theatrical performances in public places and schools.
Guest of Honour, the Governor of the Bank of Botswana, Moses D. Pelaelo, officially launched the new season, stressing the importance of financial services providers’ responsibility to communities. “It has been an ongoing mandate that the bank should strive to improve how Batswana spend their money and as such we will have better economic activity. This call to education includes ensuring that more people are able to understand our financial landscape, and manage their finances. I believe Madi Majwana contributes to alleviating this need.”
Madi Majwana has created employment and imparted skills and opportunities for over 200 young Batswana. Moreover, the Madi Majwana actors have been trained as debt counselors through the Ready to Work initiative.
Director of Maitisong, Tefo Paya noted: “This partnership between us and Barclays Bank of Botswana is one that we hope and trust will continue to grow for years to come, that we may continue to educate the Nation through creative arts and continuously improve our financial literacy levels”.