Youthful television station, Maru TV, is now broadcasting on DStv, channel 291, a milestone for the new player in the broadcasting industry. The station began airing on March 6 and was granted licences to broadcast by the Botswana Communications Regulatory Authority (BOCRA) in July 2017.
Maru TV is set to provide its audience with a mix of local and international content catering mostly to the youth and the middle-aged viewer. The majority of local content will be produced in-house on location at Red TV studios, and local producers are encouraged to get into contact with the Channel Management team for submission of their productions.
“Content on Maru TV will be mostly driven by viewership demands with a focus on general entertainment, local news, religious programmes, kiddies content, finance, economic and business debates and more,” said Maru TV CEO, Ali Mwimbe.
Theo Erasmus, MultiChoice Botswana General Manager, added: “The inclusion of a local channel which promises a variety of locally produced content, made for Batswana by Batswana, is a huge milestone not only for MultiChoice Botswana but for our valued customers as well. Investing in the promotion of local entertainment through the adoption of channels such as Maru TV onto the DStv platform allows MultiChoice Botswana to provide their viewers with access to content that directly resonates with them.”
Maru will be available on Access, Family, Compact, Compact Plus and Premium DStv packages.