Masa unveils ‘Fashion in the Digital Age’



“With the advent of the digital age and easy accessibility to mobile phones, social media and the Internet, fashion has a new meaning. Online apparel sales are as important as store sales. The world of fashion is artistically, culturally and commercially involved in the digital world. Fashion is not only changing faster, it is reaching people in every part of the world at a great pace because of the digital world.”


Masa Square Hotel launched its 2018 Fashion Show and Fashion Mentorship program under the riveting theme: ‘Fashion in the Digital Age’. The business-first hotel opened their initiative year with a night of swank, great food and great wines on June 14th 2018. This is the hotel’s fifth season of the renowned fashion show, and the hotel’s second year running of the Masa Square Hotel Fashion Mentorship Program.

Sales and Marketing Manager, Neo Nkele said: “We are delighted to open the 2018 season of our show, which has evidently grown over the years and we are proud of our growth. We are even more excited to bring our second installment of the Masa Square Hotel Fashion Mentorship Program which now debuts Botswana’s rising stars in couture. Our theme for 2018 therefore is to drive the relevant conversation about doing business in the digital age because the Botswana consumer today is exceptionally smart-technology savvy. Our theme challenges our fashion team and ourselves to mesh traditional with modern perspectives and we look forward to bringing to Gaborone a thrilling show.”

The Masa Square Hotel Fashion Mentorship Program is the first of its kind in Botswana, and the first to be hosted by a hotel. The program will see seven budding fashion designers mentored by seven professional Botswana designers. The mentorship program commences on June 18th 2018 and finales at the Masa Square Hotel Fashion Show 2018, where both professional mentors and mentees will showcase their latest collections. The acclaimed Botswana fashion spectacle is billed for October 20th 2018.

The famous seven mentors for this year’s 2018 initiative are as follows: Botho Chalegbwa of Botocy Designs; Lesedi Matlapeng of Kefseddy Designs; Tlamo Mosinyi of Bondphill; Dikatso Motlapele & Anita Molosiwa of Eccentric Style Loft; Candida and Wedu Montsho of DihDah; Tankiso Mathware of Priestly and Delayna Scott of Delayna Scott Designs.

The Hotel’s fashion show initiative for 2018 comes with a tighter belt of top brands from Botswana and the wider SADC region. The Masa Square Hotel Fashion Show 2018 is in proud partnership with: Jan Malan of Umzingeli Productions; Ngwao Brand Architects and Audiotech as well as Woolworths.

The year’s lucky seven mentees for the Masa Square Hotel Fashion Show Mentorship Program are as follows: Gomolemo Sadie Majafe, Robert Mothapo, Kudzani Motshegetsi Mbulawa, Pearl Chombo, Shato Gondo, Lebogang Sebina and Keemenao Kenalemang.


“We thank our partners for coming on board with us on this amazing journey in the local fashion and entertainment industry. We are about going grander and better this year. We remain committed to this program as we are actively building a platform for talented Batswana from the fashion industry to take center stage and showcase our local textile and apparel productions which in turn also sells the unique Botswana experience,” concluded Nkele.